In this five-week workshop we’ll cover how to use social media platforms for book launch campaigns and to build your brand as an author. Topics include how to pick the right social media platform for you, how to create social media posts from the writing you’re already generating, how to plan a monthly social media calendar, and how to manage your social media platforms without burnout!
Although social media can feel like one more thing to add to your already busy life, it’s a necessary part of promotion. Authors are small business owners — solopreneurs, if you will. That’s why it’s important to use social media platforms to market your product and your brand. But authors are also creatives, and there are so many ways to use social media to engage your creative side (and that of your followers).
This workshop is for all levels with a focus on those fairly new to social media. You should have basic computer skills and feel comfortable navigating the internet. You do not need to have a social media account set up in order to take part in this class, but for those who do, we can answer specific questions about your account(s). We will discuss Facebook, Instagram, and Pinterest, and we will use the free version of Canva to create graphics.
After five weeks, you will be able to create a sustainable social media strategy and monthly content calendar for at least one social media platform.
Instructor: Alli Marshall
Meets online via Zoom.
Wednesday evenings starting March 22, 6:00-8:30.